Digital Marketing For WordPress Sites
Digital marketing for WordPress sites involves the following:
- Researching keywords used by your specific audience and by your competitors.
- Writing engaging content about topics of interest to your audience.
- SEO to drive search engine optimized traffic to your WordPress site.
- Designing a site structure so your visitors and Google don’t get lost.
- Social media marketing on your twitter, instagram, and facebook accounts.
Brian Kenneth Kondas is WordPress certified by Yoast Academy. WordPress is the most popular Content Management System (CMS) on the Internet. 34% of all websites use WordPress. Content marketing informs your audience and guides them through the buying process. By providing helpful content you increase your credibility and build relationships. Content such as blog posts can engage prospects searching for answers to specific problems.
Content marketing includes digital media production. Ken’s Corporate Housing owns photography, video, and audio equipment to produce high quality digital media productions.
Social Media Marketing
Social media marketing extends your reach to the huge audience of social media users. Post photos and messages to promote content to followers. Content my promote website blog post and any other promotion.
Keyword research used to determine the words and phrases used by your audience. It involves researching the competition to determine their keywords. You may choose to target a specific demographic. Perhaps, a target your competitors are not targeting. The goal of keyword research is to develop a competitive set of words and phrases that define who you are and what you have to offer. First step is to define your business mission and unique selling points. The next step is the find your company’s niche. Along the way, you discover keyword tips, mistakes, and tools. You are now ready to draft your keyword list. Consider using long tail keyword SEO strategy when you draft keywords. Here are four steps on how to write keyword list.
3 Keyword Variables To Consider
There are three variables you should consider before deciding whether to rank for a keyword.
- Traffic Potential – How often people use this search term in Google.
- Chance of Conversion – Likelihood of visitors taking the action you want based on your optimized keywords.
- Chance of Top 3 – Likelihood of your site ranking in the top three organic search results.
Once you draft your keyword list, you need to determine keyword traffic potential. Learn how to rank keyword traffic potential using Google Trends. Next you should consider the chance of keyword conversion. Then research your competition and discover the best way to invest your time and resources.
Understand how keyword research allows you to identify your competitors and the type of content searchers are looking for. Next, learn how to use Google to do competitor research. Learn how the types of search intents effects the content of landing pages. In particular, how to turn your keyword list into an actual landing page on your site.
Most Important Pages on Your Site
The most important pages on your site are well written cornerstone articles. These articles directly reflect the mission of your company.
Designing Your Site Structure
Digital Marketing for WordPress sites involve designing your site structure:
- Organizing your home page and menu
- Creating categories and tags
- Setting up good internal linking structure
Good site structure improves user experience and search engine ranking.
Brian Kenneth Kondas is Yoast SEO certified. The goal of SEO – Search Engine Optimization – is to rank high in the organic (non-paid) search results. So people looking for you or your products can find you. Ranking depends on publishing good content and having clear site structure. Pages and posts with meaningful content have better user experiences. Consequently, your visitors stay longer and link to your site. Moreover, Google rewards good user experience with higher ranking.