When starting SEO you should generally aim for long tail keywords.
Long Tail Keywords
The history of long tail keywords begins with the term “long tail” first used by Chris Anderson. He used it to show there is a market for every product. There is great value in finding a smaller market which you can dominate. A keyword SEO strategy is to use “long tail” keywords to dominate a niche. Shorter and more general keywords may have high competition. Longer and more specific keywords generally have less competition.
3 Categories of Keywords
For example, Medicare.
Mid Tail Keywords
For instance, Medicare costs 202, Medicare deductible 2020
Long Tail Keywords
Likewise examples: Medicare Part B premium 2020, Medicare Part B deductible 2020
Dividing keywords into these three categories helps you think in terms of keyword length. Suppose you just opened a photography business in Tampa, FL. You want customers to be able to find you on Google. However, there is lots of competition on Google. The keyword “Photography Tampa” maybe your head keyword. Note that head keyword is relative to your market and product. If you find lots of competition for a keyword, then it is a head keyword. You may consider a mid tail keyword such as “Portrait Photography Tampa.” Competition maybe less stiff, buy you’re still going to have a hard time. You may consider using this keyword after you have built a client base.
To be found as a new photography business you will have to focus on something unique. For instance, maybe you love dogs and want to use the keyword “Dog photography Tampa.” With some good SEO efforts, ranking top 3 for this long tail keyword should be possible. This way you will be the best result for a smaller audience of dog owners. As you build your photography business, you can expand your audience and use more head keywords. If your photography business is located in a small town, such as Dunedin, FL, with some smart SEO you could rank for “Photography Dunedin.”
Before you decide on any keyword it is important yo first do proper keyword research to determine which keywords are realistic targets. In particular, you need to take into account your mission, your audience, and your competition. Most importantly, you need to understand that even though long tail keywords have smaller audiences, there are often many more long tail keywords than head keywords. Therefore, if you can compete and SEO rank for lots of long tail keywords – which are typically less competitive – you might do better overall than if you chased after competitive head terms.
Keyword research is the first step to successful SEO. Your next step is to develop the content that matches these keywords. Get more information about digital marketing.