Will show you how to use categories and subcategories to draft head, mid, and long tail keywords. First, pick a category that all keywords will adhere to such as Medicare. Then start drafting head keywords. These are keywords you want to rank for most. For example, Medicare Supplements, Medicare Advantage, and Medicare Part D.
When you consider the head keyword “Medicare Supplements”, you are probably not going to rank because it is a very competitive keyword. What you can do is come up with longer tail keywords so you have a chance of ranking. You should think of subcategories that relate to Medicare Supplements. In particular, subcategories which fit your USP – unique selling point. A mid tail keyword could be Medicare Supplement Plans. Likewise, you could expand this subcategory with long tail keywords: Medigap Plan A, Medigap Plan B, Medigap Plan C. These long tail keywords are more specific and will aim at an audience that knows what it wants.
Once you have hundreds of possible keywords you need to research which keywords have better search volumes. Different keywords may be used by different audiences. Thus, you could optimize for many long tail keywords to reach different audiences.
Keyword research is the first step to successful SEO. Your next step is to develop the content that matches these keywords. Get more information about digital marketing.