Checking SEO Data
You can check your SEO data to find out how well have you search engine optimized your pages, posts, and cornerstone content. Google Search Console allows you to analyze keyword performance of your site and show you which pages are ranking for these keywords. In this post, you will learn how to check your SEO data using Google Search Console and Google Analytics. ow togle
How to Check Effectiveness of Your Keywords
When using Google Search Console click the “try new Search Console” link. Look at Performance and click on open report. You can use search query filter by clicking +new button. In addition, you can see queries (what people search for) and pages visited. To check SEO for specific keyword use +new button and click “query is exactly” and enter the keyword and apply. You can adjust the date to last 6 months and view graph. Then scroll down the page to view which pages are ranking for that keyword. Furthermore, are there more than one page competing for the same keyword?
Google Analytics
Inside Google Analytics you can view search engine data. Go to Acquisition > All Traffic > Source Medium. Then in Primary Dimension click medium only. You can adjust time frame for more context. The scroll down under Medium column and click organic. You will see only people coming from search engines. Then you can add more data to grid table by clicking dimension and search “landing page” and select landing page. A landing page is the first page people come to when they visit your site. Now you can see all landing pages on your site along with users, new users, sessions, bounce rate, and average session duration. You can set up goals to track conversion rates. For example, click on downloadable links.
Tips on Synonyms and Long Tail Keywords
When you use synonyms do some research and find out whether people actually use that synonym. If you find low search volume for a synonym, then do not use it. For example, you can use Google Trends to discover search volumes of synonyms.
If you have long tail keywords with several words and it is difficult to put into your text naturally, you might wonder whether you have to have the exact match every time. The answer depends on the competition for that query. If keyword is highly competitive, then you want to work the exact long tail keyword into the text. However, if the competition is less stiff, then you can be more flexible with arranging the long tail keyword in the text. On the other hand, the best solution is trail and error. Sometimes making text more natural results in better rankings.
Digital Marketing
Keyword research is the first step to successful SEO. Your next step is to develop the content that matches these keywords. Get more information about digital marketing.
